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Exceptional teams benefit from enhanced relationships and focused results.

About Us

Jennifer Britton Headshot
Jennifer Britton, Coach and Author, Founder of Potentials Realized

Are teams critical for your success? We view teams as the engines of organizations, and exceptional teams focus on both relationships and results. We are proud to be an Authorized Partner of the Five Behaviors, and offer a range of in-person, blended and virtual supports for team and their leaders.

Since 2004 we have partnered with organizations, their leaders and teams across Canada, the US, and 16 other countries globally to boost their results. An award-winning program design and coaching firm, Potentials Realized, is a Toronto-based performance improvement company, offering in-person and virtual coaching, training and consulting solutions. We have worked across a variety of industries from financial services, to health care, sales, education to safety. Our clients range from private and public sector to non-profit organizations. Our work has been recognized with a Prism Award for Excellence in Coaching from the International Coach Federation, in support of building a coaching culture with one of our health care clients.

Creating a customized solution for enhanced results and relationships is key in our partnership with client organizations.

Potentials Realized founder Jennifer Britton brings more than 25 years of team development experience, specializing in virtual and global team issues. A former manager with the United Nations, Jennifer is also the author of Effective Virtual Conversations (2017), Effective Group Coaching (Wiley, 2009) and From One To Many: Best Practices for Team and Group Coaching (Jossey-Bass, 2013) . We specialize in team, coaching and virtual programming.

We would welcome collaborating with you to design an Everything DiSC or Five Behaviors solution that works best for you. Whether it is a one-day team engagement, inclusion of the Everything DiSC into your leadership development programming, or individual, team or group coaching support, we look forward to discussing your needs.

Many of our programs include an optional coaching component to boost transfer of learning and sustainability. Whether you are looking for individual coaching services for senior leaders, group coaching for new leaders, or a team coaching engagement for a highly visible team, we work with a wide variety of ICF-credentialed coaches globally.

I hope that you will take a few minutes to explore our different offerings, and that you will reach out to set up a conversation about how we can help you achieve your team and leadership goals.


  • The Five Behaviors of a Cohesive Team, Behavioral Styles Based

    The Five Behaviors of a Cohesive Team™ Powered by Everything DiSC® helps teams understand how to apply The Five Behaviors™ model of Trust, Conflict, Commitment, Accountability, and Results to their work culture. By utilizing Everything DiSC, a tool that helps build effective team communication and relationships, this program allows participants to learn about their own DiSC style — D: Dominance, i: Influence, S: Steadiness, and C: Conscientiousness — and discover how each style brings value to the team.
    Teams find both the Everything DiSC and Lencioni's Five Behaviors model a powerful combination for boosting their relationships and results.
    This program can be delivered as a one-day session, or over a series of seven-touch points. We are able to deliver it virtually, as well as in-person.
    Please email to set up a time so we can discuss your needs.

  • Team Coaching Support

    Team coaching provides an on-going series of conversations for teams to focus on what's most important to them. In addition to the Five Behaviors we use a number of different tools to help teams pinpoint and focus on the areas which are going to boost their relationships and results.
    Download a brochure for more information on our team services, and also take a look at some of the different team coaching engagements we have done in the past.
    Teams which benefit from ongoing coaching range from new teams, to teams in conflict, to highly visible project teams. We also work with virtual and global teams.
    Potentials Realized founder, Jennifer Britton, brings almost 3 decades of experience in team development approaches, and is considered a thought-leader in the area of team coaching. She is the author of From One to Many: Best Practices for Team and Group Coaching (Jossey-Bass, 2013).
    Please contact us to discuss your teams needs so we can work with you to find the best solution.